LOOP 9 - PRESS KIT
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Title:          Loop 9
Developer:      SMENA (Andrija Stanisic), Novi Sad, Serbia
Publisher:      SMENA (self-published)
Release date:   11 September 2026
Platform:       Windows PC, Steam
Price:          $4.99 / 5,19 EUR / 4.29 GBP
Genre:          Psychological horror, first person, time loop
Languages:      English, Serbian, German, French, Russian (interface and text)
Play time:      60-90 minutes per run, six endings, built for replay
Engine:         Unreal Engine 5, C++
Steam:          https://store.steampowered.com/app/4982260/Loop_9/
Website:        https://smena.games/loop9/
Press page:     https://smena.games/press/
Trailer:        on the Steam page; MP4 on request at press@smena.games
Press contact:  press@smena.games
Support:        support@smena.games

SHORT DESCRIPTION
The second floor loops. Spot what changed, choose the right elevator, and decide
how much you trust the tired voice on the phone. A psychological horror where your
AI coworker listens, remembers how you treat him, and quietly steers you toward one
of six endings.

ONE LINE
A time-loop horror about looking closely, and about the one person you can call.

LONG DESCRIPTION
Year 2003. A government office building. End of shift. You cannot leave.

The second floor repeats itself, nine loops deep. Each time, something may be
wrong: an object missing, a chair turned, a light flickering, a message in your
chat that you never sent. Learn the floor. Trust your memory. Then choose: the lit
elevator if something changed, the dark elevator if everything is normal. Choose
wrong, and you start over.

Dragojlo, a tired colleague from another department, calls you on the intercom.
He has been here longer than he should have been. Ask him for help; he usually
knows. Usually. Dragojlo is driven by a language model: you talk to him in your
own words, in your own language, and he answers in character, in real time. He
notices kindness. He notices contempt. He remembers. The relationship you build
with him decides which of the six endings you get. Some of them, he decides for you.

The first loop is clean. Learn what normal looks like. You will not see normal again.

FEATURES
- A time-loop "spot the difference" horror built on close observation
- Sixteen kinds of anomaly, from moved furniture to scripted scenes you walk into
- A fully conversational AI character with memory and moods; no dialogue trees
- Six endings shaped by how you treat the only voice you can hear
- Steam achievements, including an almanac for every anomaly spotted
- Interface and text in English, Serbian, German, French and Russian

ABOUT THE DEVELOPER
SMENA is a one-person studio founded in 2026 by Andrija Stanisic in Novi Sad,
Serbia. Loop 9 started as a graduation project on how to put a language-model
character inside a game without handing it the rules: gameplay stays deterministic,
the server decides what the character may say, and the model only supplies the
words. It grew into a full release with a backend, five languages and thirty-seven
achievements.

CONTENTS OF THIS ZIP
screenshots/   six in-game screenshots, 1920x1080
keyart/        Steam capsules, hero banner, Loop 9 logo (transparent), icon, trailer thumbnail
logo/          SMENA wordmark (SVG and PNG) and badge

USAGE
Everything here may be used freely in coverage of the game. Please do not use the
images to imply endorsement of other products.
